Written on: March 27, 2026
Today I will explain to you how to become a millionaire. The easygoing, easeful method of making riches happen. At first we are tackling the belief of is it possible to become a millionaire? Yes, it is just as possible as making 100 euros is. Most of us know how to make 100 euros but think making a million is impossible. Of course, that ends up not being true. The truth is that you can make a million if you can make a hundred euros.So you want to approach this with leverage and that is lesson number one. Lesson number two is to look at people who are making a lot of money. Just look at them through the eyes of a pirate or a buccaneer - steal their strategies. Take everything you can from them and look at what they're doing, then do your own version of it. You know those people who are kinda rich and famous and they seem to be making a lot of money with little work? For example some writers out there publish one book and they earn a hundred thousand with it? Yep, that's what leverage looks like. So this is a key takeaway - you need to RECOGNIZE your own point of leverage which is there. Trust me, you're an uniquely gifted individual with an edge over others to doing a thing, such as is the case with a celebrity making a movie or a book and earning hefty with it. It's very obvious to see that leverage that a celebrity has over others. They can simply make a song and have a million people stream it. The one thing that most people do not recognize is their own market status, which is to say that you, too, have an unique edge in the marketplace. You're like the celebrity of your own life. The one thing is that most people don't recognize their strengths and it's almost like a forbidden thing to "brag" about your own strengths. You've never had anyone tell you what your strengths are.
For example Roger Federer is a tennis champion who earned a billion dollars by playing tennis. Now if you consider this to be true in your life you will have people telling you "you're not Roger Federer or you're not Lionel Messi". And I am here to call bullshit on that. You indeed are a champion in your own field. Lionel Messi doesn't have some sort of advantage over you. It's just a very popular mindset to think that these people are somehow uniquely gifted and that celebrities are almost "special" in that way. That they have some sort of unique edge over everyone else. That they're somehow born different.
That phenomena is called psychological projection. We think that Messi is so special that he's the one making millions per year and the rest of us are stuck in mediocrity. No, no, no. God created you to be an uniquely gifted individual and you have a similar genius inside you as Lionel Messi does, or Roger Federer. You just have your unique expression of it.
Whatever the field you are in be it video creation, music, business, writing, etc, whatever you have, you have somewhere in your life a point of leverage. For example for me that point of leverage is writing. I am basically just a normal person but when I am a writer I am in a potential situation to broadcast my skills and knowledge to thousands and thousands of people. See? It's like I'm telling you this; You have a f*cking Audi A4. If you put the pedal to the medal you can drive 200 kilometers per hour. I mean if you have a computer you're dealing with a VERY sophisticated and powerful piece of equipment. If you have a smart phone it's like you own a pizza oven, or a super fast car. If you have a computer or a smart phone, you have something that entrepreneurs and writers in the past would have given their right hand for. These days you can get a powerful camera with 200 euros. We have electricity and computer science and fast cars and everything costs like nothing if the think of it relatively. Making money is a matter of the equipment you have more often than not. If you have a car you immediately have a taxi business. If you have a computer you're a writer/influencer immediately. You can broadcast your thoughts to people with just one click. Owning a computer and a smartphone is almost like you own a private jet. You have a lot of leverage at your disposal. It's like bringing a gun to a knife fight. It's almost impossible to lose. People just sometimes really lose their perspective on things. Having a computer is like owning a Ferrari, probably also if you own a computer you can do more things with it than a Ferrari. I'd say a computer is far more valuable for a business than a Ferrari is. Although the Ferrari costs more. So if you have a computer, you're dealing with a money making machine that humanity has NEVER SEEN BEFORE. It's like you won the lottery if you've got a smartphone or a computer or perhaps both. There's people out there who have made a billion dollars by using a computer well. Maybe they paired their computer with a printer and printed assets that can be traded for money? Money is a trading tool, think of it like a battery. Money is the + terminal and assets are the - terminal. Or rather it's the polar equivalent or unit. Whatever. But there is a myth in Finnish folk culture about a machine that could make gold. That is in Kalevala there's a machine called Sampo which creates wealth. And in Arab tradition there's Aladdin with a magic lamp that creates wealth right? And Aladdin gets rich with it. Well, there are many devices in the modern world which are like that and they cost like 200 to 1000 or so. Let me list you a few; A camera. A microphone. A smartphone. A computer. A car perhaps? A guitar. A piano. Like if you play a two hour concert with a guitar for people do you know how many people usually attend concerts? You get 20 people interested and charge €20 per person you make 400 in two hours. That's how businesses work. They charge people a little bit money but there's usually a multiplier factor in there. For example you host a workshop (if that's your thing as a business) and you do it for 10 people and you charge €100 per person. That's what a music festival costs and if your workshop is 3 days then it's probably fine to charge the same as a 3 day music festival.
And some people think that "Nobody would ever buy your art" or anyhow but that's just BS too and I've proven this by creating music and having people listen to it. A lot of people will pay you 25 for a cool poster if you make them one. People are making millions by selling art these days in the internet with all the money making technology out there. Literally 1 out of 10 people will buy. If you ask 10 people to buy, one will. That means you go into a city of 1 million people you have 100k people that WILL BUY FROM YOU IF ASKED. So you have a lot of leverage there too. You can even design and plan your business around this.
So remember to use leverage to your advantage. That's how it works now in a world of factories and electricity and computers and efficient technology.
I hope you enjoyed this, and it was useful to you - if so, be sure to share it with a friend.
Stay in the shadows...
Don Aapo