This is the most important subject for entrepreneurs of all types. Marketing your business is your business.
It’s time to reclaim your power as an executive of the company and direct your energy towards marketing your business.
The size of your marketing is the size of your business.
My Experience In Marketing
So I’ve been doing digital business for a while, which is just me sitting in front of my computer most of the time and creating something like music or writing for example, or a video.
One time I was recognized in the street by someone when I was just walking around. That time really stuck to me, it was from someone who had seen a TikTok video of me. Dude recognized me instantly as Don Aapo from TikTok. That was a fun experience.
A Business Is Like A Hit Song
Your business is your personal hit and you decide what it looks like. You can design your business to be of any color and you can offer anything under the sun really.
So we arrive at this point of deciding what we want to focus on. We should do regularly assessments of our own strengths when looking at the market and decide what is the area of genius for us.
To be an entrepreneur, is to be a genius.
The Art of Art
There are so many things to talk about in context of your business and when I think of it, at least in my own case I am merely getting started right now, still.
I have a feeling that I want to produce a lot more of what I’ve been doing because I still am very early. I got a lot to improve upon, that is the reality of it.
To Make A Million Euros
To make a million euros is a learning process on how to make a million euros. If that is something that you desire, keep reading.
Making millions doesn’t have to be complicated at all. You have to simply find out your own opportunities even when there’s nobody telling you directly how to do it.
That’s how it has been for me, just trial and error and figuring stuff out along the way.
I’d say the important thing is to be a producer of some sort. Perhaps you’re producing a podcast, I know those can be very popular, or you’re producing music or writing or clothing. Whatever it is.
Pick Your Bets
Not sure what I mean by that but it sounds cool so let’s talk about picking your bets.
One thing to do and is practical, is to create a mind mentor for yourself. You can hire any person for the job, fictional or real.
You can engage your own mind and come up with clever solutions for your problems. Here’s a few ways I’ve thought about increasing the visibility of my business:
- Following new people on X/Twitter and leaving them comments. Works wonders
- Handing out business cards locally in a relatively big city. Yet to try this on out but it’s a method
- Making videos to YouTube to get some attention
- Telemarketing AKA Cold Calling
To be honest growing one’s business doesn’t have to be complicated and making more money than you’ve ever made can be a simple, simple thing.
Get Out Of Your Own Way
So this one concept is called getting out of your own way since we all have a inner belief of how much we’re worth and how many clients we could possibly have.
From my experience it is a false thing sometimes as we usually think that no we’re not the kind of person that can make X amount of money that we can make.
The thing is that we definitely can. We can be a lot more successful than we currently are if we follow the process which many others have laid before us.
Learn From The Guru
Guru’s can be very useful for this kind of thing and I definitely do follow a few of them. They’ve been where we are at right now, with no sales and no customers, or just a few of them and we need lots more, right?
So there are so many sources to learn from. You can simply Google for the best business books out there and if you give even one of them a read you’re sure to know a lot more than you do right now.
Believe In Miracles To Make Them Happen
If you trust that a miracle can occur and happen for you, you will see their coming your way.
Even if you don’t trust in miracles, you should. I’ve seen them in person and they can definitely happen.
Concentrate Your Forces
Think of it like a strategy game. You have so many resources available and you have to use your energies in a strategic way to get the win you want.
What is your goal anyway? Did you think of it yet. You should always have a goal that is before money gain I think. If you focus on pure cash then it’s going to get very boring very quickly.
I would have a money goal and also other goals and rating the other goals as even more important than cash.
Visions For The Future
So you might have a vision to help people to eat better for example as a nutritionist. Maybe your goal could be to help 100 people learn about healthy eating for example.
Or maybe you want to design something beautiful. Anything goes so feel free to be as abstract with it as you want to.
What Is The Truth About Marketing?
Well I don’t really have an answer to this question but I guess you could say that marketing is important.
All I got to say is that having inner goals like writing 1000 word article might be a really solid process for your business to have, or creating a video every week or more, really depends on your taste.
For example I’ve had a goal to write 1000 words every day for a while now and I have to say that it really opened a new world for me completely and is a super fun habit to get into and can even bring me financial success over the long run.
Marketing might mean to catch interested people to look at your content for example.
Maybe it means showing your work to more people. Who knows?
Do As You Wish
Really business is truly something that you are the creator of so you can make it anything you like to. There are hundreds of different fields to specialize in, and it’s hard to give concrete answers about what works for you best. It comes down to you and your personal skills and interests, and is also about learning.
If you want to create music, create music. Don’t worry about not being rich on day 1, get rich quick schemes are rarely worth it.
Cutting Edge Creativity
One thing that I value for it’s sake is that I would like to be a cutting edge professional in creativity and my career, so I’d like my work to be unique somehow so there exist no copy of it anywhere.
Maybe that’s for you too. We all have different things that we vision about and have in our minds.
It doesn’t have to be anything complicated either but just something that has an unique twist to it. I don’t think there’s a need to invent any rockets or do anything particularly too interesting either.
You can even have multiple businesses like I’ve been thinking of. I’ve though about many ideas such as getting a printer and selling posters, also clothes maybe since I like to do design.
I’ve also thought about starting a restaurant or a cooking show. It really helps to gain experience because you become more familiar with your own interests and what you’re wanting to do the most.
Personal Brand
A personal brand in the internet is a fun thing to have. I always enjoyed using the chat when I played video games as a kid (and adult hehe) so this is like an extension of what I used to do to be honest.
So have a personal brand is my recommendation although you might not even need that.
There’s lots of resources out there to read from and of course I got to say that AapoSol.com is obviously the best one, of course.
So hmm. What else…
Sales Helps
Knowing the basics of sales helps out a lot I must say and this is why we’re focusing on sales over here on AapoSol.com because that’s the thing that I’ve struggled with the most and I can only assume that it is something that many struggle with too so maybe I can lend a helping hand because I actually worked in sales briefly too.
To make a sale is to bring value to another person for an exchange to happen.
The best way to make a sale is to first convince yourself that it’s really worth doing. In a future article we should talk more about sales so stay tuned.